Original Flavo
Roasted Original Tiger Nuts –Good smell, crispy on the outside and tender on the inside, crafted using the authentic traditional roasting method.
Pink Salt Flavor
Delicious and wonderful when pairing with food
The origin of Wow Nut began when Taokaenoi conducted a field study in Mae Hong Son province and discovered a remarkable local crop — tiger nuts. These tiger nuts have been granted a Geographical Indication (GI) certification, which guarantees their high quality, premium status, and unique characteristics that cannot be found elsewhere. They can only be cultivated in specific areas of Mae Hong Son, making them truly special.
Recognizing the challenges faced by farmers and the hardships within local communities, Taokaenoi is committed to enhancing the quality of life for Thai farmers. Guided by the company’s ESG policy, the initiative focuses on sustainable development across economic, social, and environmental dimensions. This mission is driven by four core pillars: supporting farmers in securing stable livelihoods, generating farmer’s income, adding value to agricultural products, and promoting environmental sustainability.
We dedicated a full year to develop the product to ensure the highest quality, rich in nutritional value. At the same time, we strategically planned marketing efforts to build strong brand recognition both domestically and internationally.
Wow Nut Roasted Tiger Nuts are a healthy snack perfect for health-conscious consumers. Packed with essential nutrients—protein, vitamins, minerals, and dietary fiber—they offer both taste and nutrition. Moreover, the product is roasted using a traditional method instead of frying, resulting in zero cholesterol.
Tiger nuts are a variety of peanuts that, when shelled, reveal naturally occurring stripes resembling those of a tiger
— a pattern formed by nature.
They have a naturally sweet, delicious flavor. Once roasted, they offer a light, crisp texture that’s more delicate than regular peanuts. Tiger nuts are also highly nutritious, packed with protein, fiber, and vitamins.
Specially selected high quality tiger peanuts which certified by GI
Using premium tiger (Grade A) peanut to make the high quality product
Localize production process without oil, good for health
Roasted Original Tiger Nuts –Good smell, crispy on the outside and tender on the inside, crafted using the authentic traditional roasting method.
Delicious and wonderful when pairing with food.
Naiger is not only a mascot but represent the pioneer of WoW Nut who travel naturally to seek for premium tiger peanut in Thailand.
The tiger peanuts is proved in quality and taste certified by GI. After that Naiger brings these tiger peanuts through production process and then become WoW Nut.
Did you know? Wow Nut’s tiger nuts are not only delicious but also uniquely special — because they are certified with a Geographical Indication (GI), a symbol of guaranteed quality!
This is the real deal, straight from the original source!
Products with a GI mark benefit not only consumers, who get authentic, high-quality goods, but also local communities. GI helps raise the value of local agricultural products and boosts their competitiveness in both domestic and international markets.
In the case of Wow Nut
The tiger nuts you’re enjoying come from one of just four districts in Mae Hong Son province officially certified for GI. These areas have a unique combination of soil, climate, water, and cultivation techniques that create tiger nuts with naturally beautiful stripes, a sweet and rich flavor, and a distinctive aroma — traits you simply can’t find anywhere else.
Receiving a GI mark isn’t only just about certification but also a story of local wisdom and community pride, now shared with you through the delicious taste of Wow Nut.
Helping increase farmers’ income in
Mae Hong Son by over 197%”
Wow Nut has helped transform lives — enabling local farmers to regain stability, enjoy better living conditions
earn a sustainable income,
WoW Nut believes that ‘better development’ doesn’t have to leave home."
So we began by encouraging farmers in Mae Hong Son to grow tiger nuts, offering fair purchase prices with a commitment to sustainability. These tiger nuts are then transformed into WoW Nut products.
Today, WoW Nut is more than just a tasty snack — it's an opportunity that goes directly back to the farmers.
“Every pack of WoW Nut is not just roasted nuts…
WoW Nut believes that ‘better development’ doesn’t have to leave home."
So we began by encouraging farmers in Mae Hong Son to grow tiger nuts, offering fair purchase prices with a commitment to sustainability. These tiger nuts are then transformed into WoW Nut products.
Today, WoW Nut is more than just a tasty snack — it's an opportunity that goes directly back to the farmers.
“Every pack of WoW Nut is not just roasted nuts…
It represents better livelihoods and improved quality of life for the people of Mae Hong Son — the smiles of their families, and the pride of Thai farmers.”
Behind the delicious tiger nuts with their unique natural patterns lies another powerful force — the power of nature to heal the environment. Growing tiger nuts not only provides income for farmers but also offers a truly eco-friendly approach to agriculture.
Unlike monoculture crops that often end with field burning, tiger nut farming significantly reduces the need to burn agricultural land — helping to meaningfully lower air pollution and smog in northern regions.
As a member of the legume family, tiger nuts naturally fix nitrogen from the air into the soil, helping to restore soil fertility without the need for chemical fertilizers. This supports sustainable soil health.
Tiger nuts thrive in highland areas with limited water, making them ideal for Mae Hong Son’s terrain. They are an efficient, water-saving crop.
When rotated with other crops, tiger nuts help prevent the buildup of pests and diseases. This effectively reduces the need for pesticides and chemical inputs in farming.
